GTM Strategy for Startups: Crafting Your Ideal Customer Profile (ICP)

Crafting your ideal customer profile (ICP) is a crucial first step in identifying customers who are experiencing the problem you solve and are willing to pay for your solution. In this workshop, participants will learn what an ICP is, how to create one, and how to use it to strengthen their Go-To-Market (GTM) strategy. While open to all, this session is especially valuable for B2B startups seeking a data-driven approach to finding their best-fit customers.