Crafting your Ideal Customer Profile & Sales Workflow in Airtable

In this training, you’ll learn how to identify and connect with the right customers—those who have the problem you solve and are ready to pay for your solution. No matter your business type, understanding your Ideal Customer Profile (ICP) is the first step to unlocking more effective sales strategies. You’ll explore what an ICP is, how to create one, and how to design a sales workflow tailored to your business needs, including practical guidance on building this workflow in Airtable. By the end of this session, you'll have actionable insights to find and sell to the customers that matter most to your business.